Her Business Story: Anna Juusela, Founder of Yanca Oy Ltd

In today’s Her Business Story we meet Anna Juusela, the female entrepreneur behind Yanca Oy Ltd.

Anna tell us more about what you do at Yanca Oy

I help retail owners to succeed and build up their businesses. I am helping them understand the value of visual merchandising both online and offline, how it affects the company image, how visual merchandising is tied to turnover and stock turnover etc. and how to calculate and measure the effectiveness of visual merchandising, this I also teach for visual merchandisers. In addition I help retailers to realize how important it is to follow trends and future consumer interests.

What made you decide to become an entrepreneur?

I am third generation entrepreneur, so it runs in my blood. My both grandfathers were entrepreneurs, my father is an entrepreneur, all my uncles are entrepreneurs, and my aunt was an entrepreneur… I had no idea how and what I would be doing, but I had strong determination that I will be an entrepreneur.

What has been your scariest moment as an entrepreneur?

I got married the same month I started my company, few months later I was pregnant and I still had my studies to be finished. I got scared about the fact how am I able to handle all of that. Well, I got graduated on time, I have had another child along the way, I am a stay-at-home-mompreneur and steadily growing my company. I just made my commitment: I will succeed. I am determined to inspire women, to successfully combining being a mom and successful entrepreneurship.

The reason for all of this is that I want to show that it is possible; I want to be there when my kids are small, before they start their journey in school. I want them to have slow and balanced childhood. This is working for us, for someone it is not suitable, I only want to encourage people to find their own way and make it work. I also have a dream to stay out of 9 to 5 wheel, so I am doing all I can to build a life where our family and business life are in harmony.

What has been your proudest moment?

When I noticed how far I have already came and how much I have already accomplished. How many doubts and fears I have conquered.

What is the biggest lesson you have learned from founding your own company?

As an entrepreneur you need to grow as a human being. Being an entrepreneur, it takes so much courage, it takes so much self-motivation, and it takes so much self-esteem. You have to get to a whole another level; you have to find your passion. You must build up your mind muscle, a lot.

What does success mean to you?

Being in balance, in harmony, with my life and work.

Which women inspire you?

My grandmother, she was so positive. Linda Liukas, Lisa Nichols, Oprah Winfrey, Michelle Obama, Malala…

And which men?

Steve Jobs, Vishen Lakhiani, Tony Robbins, Tony Hawk, Peter Diamandis, Richard Bach…

What’s the best piece of business advice someone has ever given you?

Take your fear on the other hand and your passion on the other, and jump. – Lisa Nichols

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