In today’s Her Business Story we meet the unstoppable Ashley Mason, the female founder behind Dash of Social.
Ashley tell us more about A Dash of Social
I’m a social media consultant for female entrepreneurs. I help them to create and execute bold social media strategies that will portray them as the experts that they are and attract their dream clients.
What made you decide to become an entrepreneur?
I wanted to be able to choose my own hours and the people that I work with! I love knowing that I can set my own schedule.
How long did it take for you to put your idea into action?
Two years – I was freelancing for a few clients before I started to really go full force and establish it as a business. I took action because I’m in college and want to be able to go full-time with my business when I graduate in 2019.
What has been your scariest moment as an entrepreneur?
Having to let go of clients that didn’t resonate with my business anymore. I was worried about losing the money, but I ended up landing MORE clients after that and making all my money back – and then some!
What has been your proudest moment?
Launching my free community that provides women entrepreneurs with free PR opportunities, Dash of Visibility. I had 100 signups in less than 24 hours after launching it.
What is the biggest lesson you have learned from founding your own company?
You’re not going to know everything – and that’s okay. Clients may ask you things that you may not know the answer to, and as long as you research and try to figure out the answer as best as you can, it’s not a problem.
What does success mean to you?
Success means being happy, loving the work that you do, and having clients who appreciate you in the ways that you help them.
Has a mistake ever led you to success?
When I first launched my company, my prices were really low compared to the value I was providing, which was a huge mistake – but building trust with those clients didn’t make it an issue when I wanted to raise my prices.
Which women inspire you?
My business BFF Liz, my business coach Taylor, and my mom.
And which men?
What one thing do you wish someone had told you when you first started out?
To charge what you’re worth! I totally undercharged for all of the knowledge I have and the skills I provided – and having low prices caused me to work with people who were the opposite of my ideal client.
What’s the best piece of business advice someone has ever given you?
At the end of each week, journal how the week went. Reflect on the goals you set, what you did really well, and what you did poorly. Everything you look back on will help you grow and improve for the following week. (Thanks to my business coach for this advice!)