Here at A League of Her Own we love to showcase women doing amazing things in business. Which brings us on to today’s interview with Alessandra Sollberger, the female entrepreneur behind Evermore Health which launched in 2016.
Alessandra tell us more about Evermore Health
Evermore is an active lifestyle brand in health & nutrition. We make organic supplements for your metabolism, detox and beauty. Our supply chain is fully transparent and each of our products supports a social cause related to where we source our ingredients from. We’re also about to start using personalisation to recommend the best natural supplements based on your needs and goals.
Is this your first company?
I started my first little business when I was 11 years old, re-selling books & toys for myself and my school friends. During Oxford, I was involved in very early-stage startups. While working as an investor after university, I also set up a non-profit teaching coding across disadvantaged secondary schools in the UK.
What made you decide to become a female entrepreneur and launch Evermore Health?
It seemed my natural tendency, because I’d always have a side hustle and would constantly think about how to make things better than the status quo. However, it’s when I almost drowned while windsurfing in extreme conditions that I realised I should just go for it. It was a wake-up call.
How long did it take for you to put your idea into action?
I learned early on how important it is to know yourself and understand what drives you. Thanks to that, I knew I wanted to be in a sector I’m passionate about and which has a positive impact. It’s during my time as an investor that I started to see the opportunity in our space and think of the model that would become Evermore.
What has been your scariest moment as an entrepreneur?
Getting used to continuous scary moments! When you run a new company, crazy and unforeseen stuff happens every week. You have to learn the art of constantly re-adjusting and finding a solution. It hits you at first, but then it becomes a habit.
What has been your proudest moment?
We received an award as best stand at our very first big health & fitness show. There were hundreds of big and small brands, so it was the last thing I’d have expected. That and all the customer love we received made it a special moment.
What is the biggest lesson you have learned from founding your own company?
Build a thick skin and plan out all your goals. You need to know exactly what you’re going for and how you’re planning to get to those concrete results, even if you’ll have to adjust your plans all the time. The same goes for the team around you.
What does success mean to you?
Impacting people’s lives for the better. There’s nothing more satisfying than customers being genuinely grateful and loyal, because they get real value out of what you do.
Has a mistake ever led you to success?
It’s funny – mistakes are huge learning opportunities. If you start seeing things that way and quickly learning from your missteps, you’ll end up getting big wins out of them.
Which women inspire you?
I love the story of Coco Chanel. Think about it: at the time, being a woman entrepreneur was the ultimate challenge. It’s become much easier today, and we still have a long way to go. It took her so much strength to push through all the fights that entrepreneurship and society threw at her. She stood up for a new generation of independent women. No apologies, just doing what she really wanted and bringing her creativity out to the world.
And which men?
It’s a cliché, but I think Elon Musk is building companies with incredibly bold purposes and in tough industries. It’s inspiring to tackle challenges like that.
What one thing do you wish someone had told you when you first started out?
Put action and output above everything else. Measure all your activities in terms of when and what they should achieve. It’s easy to get busy with things that don’t produce the outcomes you really need.
What’s the best piece of business advice someone has ever given you?
Be persistent. If you’re at level 5 and get a level 5 problem, take yourself to level 6 and solve it.