Her Business Story: Amy Demone, Founder of Amy Demone VA

Amy demone female founder

In today’s Her Business Story here at A League of Her Own we meet female founder Amy Demone who founded her own business in October 2015. 

Amy tell us more about your business 

I work with with heart-centered entrepreneurs who are overwhelming with the day-to-day activities of their business. I help them get organized and automated, break down projects to become more manageable and create more free time for the things that they love.

Have you always wanted to run your own business?

I wanted to be a veterinarian when I was young, until I found out you had to put down animals. Then I changed my dream to being “an adult”. In retrospect, I wonder how quickly I grew up due to this “dream” of mine. 

What made you decide to become an entrepreneur? 

I actually didn’t choose to become an entrepreneur, it chose me.

I was injured working a temp job and was unable to walk.

I applied for workers comp and wasn’t afforded enough to even pay my rent. So I googled how to make money online, and after a series of fortunate events and a lot of hard work, here I am! 

How long did it take for you to put your idea into action? 

 Once I realized that I actually wanted to make the side cash I was making into my main form of employment, it took about a 2 months to really commit. 

What has been your scariest moment as a female founder? 

At the beginning of my business, I would get down to the 30th of the month and realize I was short 100-200 dollars for rent. Not knowing how I was going to pay it was very stressful for me. The financial insecurity that comes with being self employed, especially at the beginning, is the worst.  

What has been your proudest moment?  

The positive feedback I get from many of my clients, and how some of them praise me over and over (in the privacy of our one on one chats). These are always my proudest moments, because I know what I am doing is being of service 🙂 

What is the biggest lesson you have learned from founding your own company? 

That I need to put myself first, I was always the person in relationships that would give give give give, and I continued to do this in my working relationships. Only when there is money involved, it’s that much worse. It’s amazing what some people will try to get away with in order to save some money. 

What does success mean to you? 

Success means living a life that you enjoy, while also working a job/in a field that you adore. When you wake up in the morning, you’re not counting down the hours until you can clock out, you’re counting down the hours until you can release your next big idea. 

Has a mistake ever led you to success? 

Well, duh! I have made a lot of mistakes in my life, and I know they are happening in order to show me a very needed lesson. My most recent BIG mistake, made me realize that I need to support other VAs out there, so that is exactly what I am doing! 

Which women inspire you? 

Not to be cliche, but I’m a HUGE Amy Porterfield fan, and not just because we share the same name. I’m also a huge supporter of Malala Yousafzai, because how can you not be?! 

And which men? 

Osho is probably who I admire the most as a male figure, his teachings are so integral to my life and consistent personal development. 

What one thing do you wish someone had told you when you first started out? 

Take care of yourself, like REALLY take care of yourself.  

What’s the best piece of business advice someone has ever given you?  

Learn your messaging because if you can’t dictate what you do to other, why would they ever invest in your services?

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