In today’s Her Business Story we meet Breanne Kallonen, the female entrepreneur behind the business Wild Side Wellness.
Breanne, tell A League of Her Own readers what Wild Side Wellness is all about
I help women look and feel their very best so they can show up in their businesses.
What made you decide to start your own business?
After going through med school with a toddler and a newborn I knew I wanted to use my education to empower women while creating more freedom and flexibility to spend time with my children. After seeing patients through my internship I noticed that majority of people were suffering from hormone imbalances because they were lacking the fundamentals of health. No supplement, acupuncture protocol or herb was going to make up for poor sleep, lack of movement, inadequate nutrition or negative mindset. I created the Wild Side Wellness to teach these fundamentals.
How long did it take for you to put your idea into action?
I DIY’ed my business in one month. The best advice I ever received was to sell, then create the program as you go. I created a “beta-trial” and perfected the program as I went. I literally created content was created each week. At the end of the beta trail my program was complete.
What has been your scariest moment as an entrepreneur?
Having to get over the fear of judgment and put myself on live video. Having to accept that the more success you have, the more others are going to criticize. Personal development and working on self-care is so important for entrepreneurs.
What has been your proudest moment?
Having others in my industry looking to me as a leader and asking for advice.
What is the biggest lesson you have learned from founding your own company?
Set boundaries. Only do for 1 person what you would do for 300. You need to set the expectations up front about how to contact you and when you are willing to respond.
What does success mean to you?
Feeling valued and appreciated in my business. Having financial freedom and a flexible schedule to travel. Achieving work life balance
Has a mistake ever led you to success?
I never consider my pregnancies a mistake but they were unplanned. I was only 23 pregnant with my second child and new I needed to create an income for myself that also allowed me the flexibility to work primarily from home.
What one thing do you wish someone had told you when you first started out?
Never give up; you never know what is just around the corner. Consistency and being persistent does pay off.
What’s the best piece of business advice someone has ever given you?
Do market research to find out exactly what your target market wants. Sell your product/service/program before you create it.