In today’s Her Business Story we meet female entrepreneur Lynne Reznick, the female founder behind Lynne Reznick Photography. She founded the business on her own back in 2011 and it;s bee going strong ever since!
Lynne, tell a League of Her Own readers about your business
I’m a wedding and portrait photographer who loves to capture authentic stories of joyful love. Whether that is the love of couples who are head-over-heels for each other or families who value authentic moments over perfect smiles (although great smiles are a plus!). My style is one of light and bright storytelling through candid moments combined with naturally posed portraiture. I look to capture hugs, hand squeezes, belly laughs, and happy tears that tell the story of true love and joy shared by my couples and families.
Is this your first company?
Yes! I was a public high school teacher for ten years prior to taking my business full time and actually continued to teach for the first few years as I ran my business on the side.
How long did it take for you to put your idea into action?
I got married in 2008 and fell in love with modern wedding photography in my search for my own photographer. I was still teaching high school history at the time. The digital revolution in photography empowered me to be able to learn the craft without feeling like I had to go back to school. Instead, I was lucky enough to be mentored for a full year by my amazing wedding photographer. The next year I began working regularly as a second photographer and took on a few of my own weddings. And the year following that, I was photographing more of my own weddings.
What has been your scariest moment as an entrepreneur?
I’d say the biggest leap of faith that was (and still is) pretty scary, was transitioning away from my career and consistent paycheck as a leader within the education space to become a full-time business owner. I went full time in January 2017. In doing so, I left behind benefits and consistency in income to pursue a business I’d been working on at nights and on the weekends for five years. It’s scary to leave behind the security of a job for the unknown of entrepreneurship! Before I made the final decision, I sat down with my husband and we talked through the options and made sure we were financially able to make this shift and to really give me the space and grace I needed to build momentum in my first full-time year.
What has been your proudest moment?
My proudest moment was at my last wedding for the 2017 season. The couple was incredibly sweet and I loved working with them throughout the whole process. They gave me a sealed note at the end of the night and I read it the following morning. In it was the best thank you I have ever received. Here is the part that makes me the most proud: “You are truly amazing! During such a stressful planning process in which most vendors are business-first, you brought perspective as to what a wedding day is all about!” This means so much to me because I have worked hard to make my business and the experience I provide to clients one that is all about them, their love, and the marriage they are starting on their day. I know that I succeeded with providing that kind of experience to this sweet couple.
What is the biggest lesson you have learned from founding your own company?
To trust my gut. There are so many people out there selling/giving advice on how they “made it”. While I believe in being a lifelong learner, and continuously working to improve yourself, it can be overwhelming and confusing to try and follow all the advice you have access to as a business owner. At the end of the day, you need to trust yourself, follow your own dreams, and blaze your own path.
What does success mean to you?
Success is a journey. The target inevitably keeps moving as my business grows. When I was part time, success meant going full time. Now that I’m full time, success means getting to a place where I am sustaining my family on my income and positively impacting the lives of every couple I photograph by helping them tell their love story beautifully. Ask me next year, and I’m sure my measure of success will include new goals!
Which women inspire you?
My mother and grandmothers, Jenna Kutcher, Michelle Obama, and so many others!
And which men?
My husband Scott – he also took a leap of faith in himself and switched careers from being an actuary to completing his PhD in English Literature. He inspires me every day.
What one thing do you wish someone had told you when you first started out?
Outsource parts of your business before you feel ready. Your time is a non-renewable resource and outsourcing makes space for you to grow your business and be strategic.
What’s the best piece of business advice someone has ever given you?
“Slow growth means strong roots.”