In today’s Her Business Story, we meet the female entrepreneur Naomi Oluleye who is a Brand and Communications Consultant.
Naomi tell us about your business
I’m an independent brand and communications consultant with experience in creative communications for luxury, fashion, lifestyle brands and institutions. I partner with leading brands, agencies, and startups to identify opportunities and deliver strategic creative campaigns that help brands find their brand image and grow their audiences.
What made you decide to become an entrepreneur?
My Mum was definitely an inspiration, she set up her own consultancy firm so for me entrepreneurship is the only thing I’ve known. I also knew that I wanted to create a job on my own terms.
How long did it take for you to put your idea into action? What prompted you to act?
I have always freelanced and advised start-up brands on their brand and communications so this gave me a real taster of what it could be like. My freelance work started to grow which prompted me to take the scary move and put my idea and passion into action.
What has been your scariest moment as an entrepreneur?
Announcing to everyone that I was leaving my job to become and Independent Consultant. I think telling people makes it real.
What has been your proudest moment?
My proudest moment has to be selling out my first upcoming panel discussion at Ace Hotel in a few days. I’m hosting a panel discussion on ‘The Power of Quitting” with an amazing and talented panel of women including, Alex Holder (Writer & Creative Director, Jody Shield (Wellbeing Consultant, Author & Lululemon Meditation Ambassador), Missy Flynn (Restaurateur & Co- Founder of Rita’s Dining), and Deborah Rey-Burns (Founder of creative agency Propela and, The Future Of…). The discussion is on how smart women pivot, embrace change, and lean into their strengths to build a successful career with a sense of purpose.
What is the biggest lesson you have learned from founding your own company?
Not everything will go as planned.
Which women inspire you?
My mother, Olu Ajayi, Sheryl Sandberg, and Jo Malone.
What one thing do you wish someone had told you when you first started out?
“Don’t forget to enjoy it all!” It’s so easy to get wrapped up in the day to day and forget what you have created.
What’s the best piece of business advice someone has ever given you?
“Surround yourself with like-minded people who are just as ambitious as you.”