In today’s Her Business Story we meet the female founder behind Rockalily Cuts, ReeRee Rockette
ReeRee tell us more about your business Rockalily Cuts?
Rockalily Cuts is a pretty unique hair salon in East London. I like to describe it by imagining your best mate’s mate opened a hairdressers in their Nan’s living room. We specialise in rainbow hair, but are welcome to all! Personally I’m a blogger, and I’ve been sharing my life online for many years. I’ve also done digital marketing, and some freelance writing. My salon opened in 2012, but I have been self employed since 2011, when i first launched Rockalily Lipstick.
What made you decide to become an entrepreneur?
I loved education, but felt a sense of being trapped, and decided to leave before the salary became too attractive to leave!
How long did it take for you to put your idea for Rockalily into action?
I got an evening job at a cabaret bar, and started meeting lots of creative women leading unconventional lives. It really expanded my expectations and beliefs I held of myself. My school had a new management team in, and I just got a real idea that I’d be unhappy with the changes they were going to make, so I decided to take the leap.
What has been your scariest moment as an entrepreneur?
There was a time when I became VAT registered, but couldn’t increase my prices to cope, and I fell into debt with the HMRC. The VAT man isn’t very forgiving, and it was a very stressful time which I kept very private at the time. The HMRC file more bankruptcies than anyone (they do it for you without your consent) so you really don’t want to get on their bad side. Surviving that time was really hard, and getting out the other side was a big personal achievement.
What has been your proudest moment?
I’ve had a lot of moments that make me proud, so it’s hard to pick one! Celebrating my shop’s 5th year was great, although I didn’t actually do anything for it. I’m proud that I’ve always paid my staff on time. I’m also proud of some of my blogging achievements, including being sent for a week’s holiday this year!
What is the biggest lesson you have learned from founding your own company?
That resilience is an underrated skill!
What’s the best piece of business advice someone has ever given you?
If it were easy, everyone would be doing it.