Her Business Story: Sarah Jayne, Founder of Bellacoco Blog & Store

Bellacoco blogger

In today’s interview here at A League of Her Own, we meet Sarah-Jayne Fragola, award winning blogger and female founder behind Bella Coco.

Sarah-Jayne, tell us more about Bella Coco

I create a blog and YouTube content to inspire others to lead creative lifestyles. I also have an online store providing craft supplies which is going from strength to strength.

What made you decide to become an entrepreneur?

I’ve always known that I wanted to create a living for myself, however the building of Bella Coco happened very organically.

How long did it take for you to put your idea into action? What prompted you to act?

It was only when I started to see revenue come in from my Blog and YouTube that I began to think that I could really push it somewhere. Over the period of a year my hard work started to pay off and I started to think about dropping hours at my ‘day job’.

What has been your scariest moment as an entrepreneur?

After building Bella Coco for a few years, I took turned the business into a Limited Company in January 2016. For me, this seemed to make everything feel very ‘real’ and like I was an ‘actual business woman’! Both a scary and exciting time.

What has been your proudest moment?

A weekend at the end of April 2016 was certainly an exciting one. It was  the weekend of the UK Blog Awards and I was so thrilled to find out I had won Lifestyle Blogger of the year. A true milestone for my little blog. That same weekend was when I launched Bella Coco Store. I remember being sat at my Kitchen table with my Husband and my Brother (who had helped build the website) counting down to launch and then watching the orders pile in! It truly was an amazing weekend.

What does success mean to you?

I often get messages from followers and customers who tell me how my content has helped them through tough times. Being able to reach people in that way is what I do it all for.

Has a mistake ever led you to success?

Probably more times than I can mention! I’m a true believer in everything happens for a reason. If you don’t make mistakes then you don’t learn. Use them to push yourself forward and to make yourself better.

What one thing do you wish someone had told you when you first started out?

That nobody has it all figured out when they first start….or later down the line for that matter. It’s all about trial and error.

What’s the best piece of business advice someone has ever given

To listen to any advise anyone has to give you. It doesn’t mean you have to take it, but soak it up like a sponge.

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