Her Business Story: Sophie Thorne, Founder of Twisted Lingerie

In today’s Her Business Story we meet Sophie Thorne, the female founder behind Twisted Lingerie.

Sophie you launched her first business this year, Twister Lingerie, tell us more about it

Twisted is an affordable, provocative lingerie brand – the kind made for after-dark frolicking rather than functionality.

What made you decide to become an entrepreneur?

I knew that running my own business meant that the terms would be entirely my own, and – in my opinion – nothing is better than that.

How long did it take for you to put your idea into action? What prompted you to act?

Twisted was a several-years-in-the-making project. Two years after leaving the City, I finally took the plunge and set up the business. It then took a further year to get Twisted from idea to launch. I’m not sure what the exact trigger was – or even if there was one. I knew I wanted more out of my life and one day I realised that if I wasn’t doing something I was passionate about then it could never be a job I felt truly engaged in.

What is the biggest lesson you have learned from founding your own company?

If you’re not passionate about the business you’re building, you’ll feel incredibly burdened by the work.

Which women inspire you?

I’m constantly inspired by and in awe of the many women around me – from the stay-at-home mums trying to do a million things at once and the working mothers who manage to find time for everything to the women who work 60+ hour weeks and the ladies who are somehow able to fit vast amounts of charity work round all their other commitments. I see many daily examples which inspire me to be a better person in all areas of my life.

What one thing do you wish someone had told you when you first started out?

That there will be so many challenges – a never-ending stream of challenges – but be persistent, dedicated, optimistic and patient. If you really believe in what you’re building, keep pushing yourself and don’t give up!

What’s the best piece of business advice someone has ever given you?

So it’s not strictly business advice but it’s served me so well that I think it’s worth a mention…

About five years ago I read a Vanity Fair article about Barack Obama. In it he explains that he only wears blue or grey suits because he doesn’t want to waste time making decisions about what he’s wearing when he has so many other decisions to make. The concept really resonated – having a fixed routine and making decisions / plans before I go to bed means I’m able to be more productive during the day as I don’t get distracted by seemingly trivial things.

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