An Evening with Roberta Lucca

Earlier this week Charly headed to Blooms Members Club to watch Roberta Lucca, founder of BOLDR, Bossa and WonderLuk in conversation.

It was an interesting evening, which touched on a whole range of topics.  One of the most interesting things was the candid way Roberta spoke about the failure of WonderLuk – a 3D printing on-demand fashion brand.

Some of the main takeaways from the evening?

  1. Entrepreneurship is a learning process.
  2. If you’re looking to get funding, try the tool ‘Founder Suite’ – it’s a great way to keep track of where everyone is in the approach stage.
  3. When it comes to funding, you’re likely to approach 1000 people, to perhaps meet 100, to get 5 good meetings, and maybe 1 investor.
  4. Hire well – be picky about who you work with.  Hire slow, and fire fast!
  5. Don’t hire ‘mini-mes’.  Aim for diversity – otherwise you won’t be challenged!  If you hire a less-experienced version of yourself, you’ll spend your entire time managing them, and lose efficiency.  Find people who compliment your skills.
  6. If you’re running a start-up, you need to hire people who want to work in a start-up.  If they place importance on security and work/life balance, they are unlikely to appreciate the start-up culture.
  7. Be mindful of your own creativity.  Write down 50 ideas, but then prioritise.  Which three things do you need to do to make the business succeed?  Have a laser focus.  Get those 3 things right first, then move on to the next tasks.
  8. Roberta Lucca blocks out Mondays and Fridays for external meetings, and then devotes Tuesday to Thursday each week for internal work, to make sure she isn’t distracted.
  9. Regardless of whether a project fails or succeeds, Roberta always does a post-mortem.  She asks herself how she thinks she did.  What went wrong?  What would she do differently?  And then she applies these learnings to the next project.
  10. You have to love the entrepreneurial process.  If you’re not enjoying it 51% of the time, then this probably isn’t the right career for you.  Understand the parts of the company which you enjoy the most, and then outsource / hire for the parts you don’t enjoy!

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