Her Business Story: Suzanne Amato, Founder of UVLove

Welcome to our ‘Her Business Story’ feature here at A League of Her Own, where we feature women doing incredible things in business. Today we meet Suzanne Amato who is the founder of UVLove, LLC. 

Suzanne tell us more about your business UVLove

UVLove is committed to creating and providing products that protect consumers from the risks of exposure to UltraViolet radiation. UV Love’s products promote healthy skin and bodies contributing to anti-aging to keep you looking beautiful, healthy and ageless.

Our first product, NoUV, is the only fingertipless UV protectant glove on the market that protects hands from over 99% of UV rays during gel manicures. Supplemental products on on tap for the future!

What made you decide to become an entrepreneur?

My passion has always been health and beauty. Ever since I can remember I’ve been researching new products, beauty procedures, recipes, workouts, etc., always trying to find healthier ways of living and ways to stay young looking.  

I’ve lived in Boston for most of my life and have worked in the tech industry for years – but my true passion has always been everything beauty. And with that, I’ve enjoyed helping people stay healthy and young with a specialty in anti-aging. As an avid researcher, I’ve positioned myself as a “local expert” and resource in Boston to help people find the best plastic surgeons, estheticians, or advise on the latest skin products that will keep them young looking. No matter the industry or position I’ve held, I’ve always been a go to for my coworkers for their beauty and skin care products!

So, it was only natural that I decided to start my own company – NoUV and protect your hands during gel manicures. It makes me happy every day to have a company that is helping people stay healthy!

How long did it take for you to put your idea into action?

The process was longer than I thought it would be.  

Beginning with an idea which seemed viable, I soon came to realize I had to source materials, find a manufacturer to convert those materials and then find the right designer to create the perfect sleek packaging. That whole process took a little over a year and a half.

What prompted me to move forward with my idea was the feedback I received from consumers and nail salons agreeing that there was a need for a product like this.

What has been your scariest moment as an entrepreneur?

My scariest moment as an entrepreneur was after a year and a half of seeing my idea to fruition I ordered my first delivery of NoUV from the manufacturer. At the time I was using my home to store inventory. I had 10,000 glove sets delivered. Gloves were in my kitchen, living room and bedroom! I put them all away and then the realization set it that I had to sell them all!

What has been your proudest moment?

After weeks of sales calls and sending out product, I received a call from the Ritz Carlton Central Park. They received the sample and wanted to purchase the gloves. It was so exciting!

What is the biggest lesson you have learned from founding your own Company?

The biggest lesson I’ve learned from founding my own company is to listen to advice from everyone that wants to give it but that doesn’t mean you have to take it. Stay true to your vision without wavering every time you are given advice.

What does success mean to you?

Success means being able to do something that I love and am passionate about every day while helping others.

Has a mistake ever led you to success?

Yes! I tried to start a company before UVLove. I called it Morphyourbody and it was an online website connecting plastic surgeons with patients. I didn’t plan or research enough to realize the amount of time and money that would go into building a prototype. After spending a good deal of my own  money I had to let the idea go and move on. This experience proved invaluable when starting my current company. I had a better idea of what I needed to do to start a business. I knew I wanted to try to fund the business myself and carefully planned so that I could afford a prototype. In this case, my first business failure led to success.

Which people inspire you?

Sara Blakely and Sheryl Sandberg. Truly inspiring ladies! Tony Robbins. I admire his drive and discipline. I saw him speak recently and was truly inspired. Also, Marcus Lemonis. He discusses how the key to business is to be vulnerable and create a connection. He has shared his life story with the world.

What one thing do you wish someone had told you when you first started out?

I wish someone had told me that I couldn’t do everything on my own. I tried in the beginning but now have trusted advisors and try to connect with people in the industry to listen to their ideas and needs to make sure I’m gearing my company and products to suit their needs.

What’s the best piece of business advice someone has ever given you?

My best piece of advice came from the Harvard Business Review. It explains that people that have inventions or ideas sometimes don’t share them because they are afraid of someone stealing the idea. The argument is that you need to talk to other people about your idea to see if they understand your vision and to find out whether the idea is viable.

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