In today’s Her Business Story we meet Jennifer Corcoran, the female founder behind My Super Connector.
Jennifer tell us about your business and what you do
My Super Connector is a social media consultancy. In a nutshell I have professionals, entrepreneurs and small businesses polish up their online profiles and connect with finesse. I help them to cut through the clutter and get your voice in the room.
What made you decide to become an entrepreneur?
It was a decision which evolved organically over time really. I had back surgery in early 2016 and had several months off work to recuperate. The time allowed me time to think and reflect on my life and I decided that my previous role was not fulfilling me. I quit in order to pursue some more personal development and at the end of 2016 decided to focus on my passions of social media and blogging.
How long did it take for you to put your idea into action? What prompted you to act?
It took me a few months to pinpoint the specific route to take. I did various courses along the way such as Social Media Management, Personal Branding, Making the leap from PA to VA and How to set up a business and little by little the arrow was pointing in the direction of consultancy as I essentially want to help others to do their own blogging and social media. I do offer some bespoke social media management but the focus is on helping others to do it themselves.
What has been your scariest moment as an entrepreneur?
The whole experience has been a bit of a roller coaster with lots of ups and downs. There have been a few scary moments which have also been tinged with excitement such as my website launch, my first networking event as a business owner, my first speaking gig, my first podcast interview….I keep on pushing through my comfort zone and going to the next challenge. I’m an introvert albeit a chatty one but I know that I need to embrace the fear in order to progress so I’ve reframed fear as ‘Feeling Excited And Ready’.
What is the biggest lesson you have learned from founding your own company?
There have been a lot of big lessons along the way. I usually learn something new each week if I’m honest. The main lesson is that you can’t do everything. You need to outsource and focus on your business versus being 24/7 in it.
Which women inspire you?
So many women – Vanessa Vallely, CEO of WeAreTheCity, Natasha Stromberg, CEO of Genderbuzz, Alison Edgar, CEO of The Entrepreneur’s Godmother, Victoria Darragh, CEO of EPAA, Jennifer Holloway, Author of Personal Branding for Brits, Amanda Johnson, CEO of VACT, Charlotte Wibberley, CEO of VIP VA and my mother to name but a few.
And which men?
My husband Mike who is a social worker and AMPH (Approved Mental Health Practitioner). He inspires me every day. I also really admire Alan Newton the COO of Eventopedia. He set up the Proud PA Blog in order to get Assistants around the globe a credible platform to blog on. He’s also a big feminist to boot. My dad has been a great role model all of my life. He’s a great sounding board for honest advice.
What one thing do you wish someone had told you when you first started out?
That it will take a while for your business to take off. You may need to temp or contract for the first few months to make ends meet especially if you are boostrapping. I also naively presumed that because I have an online business that everyone would come to my website but that wasn’t the case – you still need to do a lot of face to face networking in order to establish that know, like and trust factor. People buy people at the end of the day.
What’s the best piece of business advice someone has ever given you?
To value your time. Don’t go for extended business coffees. Don’t give too much information away for free on discovery calls. Value your time, put boundaries in place and others will value it too. In the past I used to give away too much information and time for free.