PR Module (members)

The PR Module

Summary:

Public Relations plays a huge part in marketing these days.  Whether you decide to do your own PR or employ a firm to do it for you, you need to understand why you’re using PR and what you’re trying to achieve.

In this module we take you through the steps of planning a PR campaign. We teach you the basics of doing your own PR, focus on where your story will appear, and explore turning your business stories into interesting, shareable news.  We also walk you through the steps of selecting a PR firm.

By the end of this module you’ll have a clear PR strategy in place and be ready to hit the headlines for all the right reasons!

Guest Speakers

Antonia Taylor

Founder Antonia Taylor PR

Antonia is a passionate PR professional who works with start-ups and SMEs.  Her aim is to provide customers with maximum value through creative strategies, flexible ideas and workable budgets.

Katrina Kutchinsky

MD KK Communications

Katrina is the founder of lifestyle and luxury PR agency KK Communications.  In 2015 the agency was named one of the fastest-growing small businesses led by a women in the UK.

Sarah Samways

Account Manager at The London PR Agency

Sarah is a former journalist, with over 17 years experience in the PR industry.  The Nottingham-based ‘London PR Agency’ specialise in PR, SEO and social media.

By the end of this module you will:

 

Understand the difference between PR and Advertising
Decide whether to do your own PR or hire an agency
Hire the right agency for you (if you need one!)
 Establish which publications or media you wish to target
Create a list of target journalists
Understand the different types of stories which work
Have created a PR calendar for the coming months
Worksheets:

 

 Workbook
FAQ Worksheet
Live Q&A
Private Community

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